Official Rules

THIS PROMOTION IS INTENDED FOR PARTICIPATION IN THE UNITED STATES ONLY, AND IS GOVERNED BY U.S. LAW. DO NOT PARTICIPATE IN THE PROMOTION IF YOU ARE NOT LOCATED IN THE UNITED STATES AT THE TIME OF PARTICIPATION OR ARE OTHERWISE NOT ELIGIBLE.

OFFICIAL RULES
Lucky Strike American Originals Sweepstakes Roll 'N' Rock Edition
(“PROMOTION”)

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO PLAY OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. ELIGIBILITY: THE PROMOTION IS OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND WASHINGTON D.C. (EXCLUDING RESIDENTS OF MA, MI AND U.S. TERRITORIES), WHO ARE TOBACCO CONSUMERS 21 YEARS OF AGE OR OLDER AT THE TIME OF PARTICIPATION AND HAVE A REGISTERED USERNAME (“USERNAME”) AND PASSWORD PROVIDED BY THE SPONSOR. PROMOTION VOID IN MA and MI, U.S. TERRITORIES, AND WHEREVER PROHIBITED BY LAW. NO PURCHASE IS NECESSARY TO ACQUIRE A USERNAME. (To obtain a free Username, see Rule #4 below). Employees, contractors, officers, and directors (and their immediate families [spouse, children, parents, siblings, and their respective spouses] and those living in their same households) of R.J. Reynolds Tobacco Company (“Sponsor”) and Arrowhead Promotion & Fulfillment Company (“Administrator”), their parents, affiliates, subsidiaries, advertising and promotion agencies, Web masters/suppliers, vendors, and contractors involved in the administration, development, fulfillment and execution of this Promotion (collectively, “Promotion Parties”) are not eligible. By participating, entrants agree to abide by these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters relating to this Promotion. Promotion subject to applicable federal, state, and local laws and regulations.

2. PROMOTION OVERVIEW: The Promotion consists of an Instant Win Game (the “Game”) and a Sweepstakes (the “Sweepstakes”). The Instant Win Prizes will be awarded via the Instant Win Game. Nine (9) Bi-Weekly Prizes and one (1) Grand Prize will be awarded via the Sweepstakes random drawings. By agreeing to abide by the Official Rules and submitting a Play (defined below) in the Instant Win Game, you are automatically entered into the Sweepstakes portions of the Promotion. See Rule #4 for details.

3. GAME PERIOD: The Promotion begins at 12:00:00 p.m. Eastern Time (“ET”) on June 3, 2024, and ends at 11:59:59 a.m. ET on September 30, 2024 (“Game Period”). There are seventeen (17) weekly Instant Win periods (each a “Weekly Instant Win Period”) as defined below; nine (9) bi-weekly Sweepstakes periods (each a “Bi-Weekly Sweepstakes Period”). Weeks noted in bold text are weeks after the end of which a Bi-Weekly Sweepstakes Drawing will be held, from among all eligible entries received as of the ending date and time noted below. Non-winning entries from any previous Bi-Weekly Sweepstakes Period will be rolled over to subsequent Bi-Weekly Sweepstakes Periods. Sponsor's computer is the official clock for this Promotion.

4. HOW TO PARTICIPATE: To participate, you must be registered on the www.luckystrike.com website (“Website”) and have a Username (as described in Rule #1). If you do not have a Username, see “How to obtain a free Username and update your Username contact information” below. To participate, log onto the Website during the Game Period and look for the Game link. Click on the indicated Game link and follow the online instructions to play for a chance to win an instant prize (subject to verification) (a “Play”). All answers result in a Play, regardless of whether the answer is accurate or correct. Each Play also automatically creates an entry into the corresponding Sweepstakes portion of this Promotion (e.g., an entry into the applicable Bi-Weekly Sweepstakes Drawing and an entry into the Grand Prize random drawing, simultaneously). All entrants must have a valid Username, in addition to other eligibility requirements (as described in Rule #1).

During the Game Period, randomly selected winning times will be assigned, and the first entrant who submits a Play in accordance with the online instructions (whose submission is properly received and recorded by Sponsor's computer) at or after a randomly selected time will win the indicated Instant Win Prize (subject to verification, see Rule #6 below). If your screen displays a prize-winning message, you are a winner of the indicated Instant Win Prize (subject to verification, see Rule #6 below). If your screen does not display a prize-winning message, you are not a winner of an Instant Win Prize. See Rule #6 for a listing of the Instant Win Prizes.

Entrants who do not win an Instant Win Prize will be presented with an opportunity to receive an extra Play for that day. An extra Play will require additional action from the entrant. An entrant who submits an extra Play in accordance with the online instructions (whose submission is properly received and recorded by Sponsor’s computer) will receive one additional entry into the Grand prize Sweepstakes portion of this Promotion. An extra Play will not result in an additional opportunity to win an Instant Win Prize for that day, nor will it result in an additional entry into the Bi-Weekly Sweepstakes Drawings. No more than one (1) extra Play can be earned by a single entrant during the “day” period.

Limit one (1) Play per person/Username per day and, if applicable, one (1) extra Play per person/Username per day. The extra Play must be used immediately following the original Play or it will be forfeited. A “day” is defined as the 24 hours between 12:00:00 a.m. (midnight) ET and 11:59:59 p.m. ET of the same calendar day, except for the first and last days of the Game Period. The first day of the Game Period will begin June 3, 2024 at 12:00:00 p.m. (noon) ET and will end at 11:59:59 p.m. of the same calendar day. The last day of the Game Period will begin September 30, 2024 at 12:00:00 a.m. (midnight) ET and will end at 11:59:59 a.m of the same calendar day. All eligible Plays must be received and recorded during the Game Period.

Plays generated by a robotic, programmed, script, macro or other automated means will be disqualified. Any attempt by any person to submit more than one (1) Play per day (plus one (1) extra Play if applicable) by using multiple/different Usernames or any other methods will void all of that person's Plays as determined in Sponsor’s sole discretion. If for any reason a person fails to execute a Play on a given day, the person forfeits the right to Play for the missed day. An entrant’s Play for one day cannot be saved or combined with such entrant’s Play for any other day; each day’s Play by an entrant is a separate and independent event.

How to obtain a free Username and update your Username contact information: A valid Username issued by Sponsor and password will be required to participate in the Promotion. A Username and password can be obtained for free at the Website by registering. No responsibility is assumed for failure to contact an entrant due to that entrant’s failure to maintain or update his/her contact information. Contact information may be updated (subject to certain conditions imposed by Sponsor) by following the online instructions on the Website. Each entrant is responsible for the security of his/her Username and password. Each entrant should take precautions to keep his/her Username and password private to prevent unauthorized use. Sponsor will not be responsible for any losses, damages or consequences one may suffer due to careless or unauthorized use of a Username or password. Entrants must use only one (1) Username and password and must use the Username and password assigned to entrant by Sponsor. Should any entrant attempt to use more than one Username and/or password, or a Username and/or password that was not assigned to entrant, that entrant and their Plays will be disqualified in Sponsor’s sole discretion.

By registering for a Username, entrants will automatically be added to the Sponsor's email and mailing distribution list. You may subsequently opt out of either distribution list by calling toll-free 1-800-334-8157 or logging on to www.luckystrike.com and making changes within your profile regarding the receipt of email and/or mail from Sponsor. Opting out of either distribution list will not affect entrant's chance of winning. Please see Sponsor's Privacy Policy located at https://www.luckystrike.com/FooterLinks/PrivacyPolicy for details regarding the use of personal information collected in connection with this Promotion. If you are selected and verified as a winner, your information may also be included in a publicly-available winner’s list.

5. SWEEPSTAKES - RANDOM DRAWINGS: On or about each of the Bi-Weekly Sweepstakes Drawing dates as listed in the chart in Official Rule #3 (as highlighted in bold), one (1) Bi-Weekly winner will be randomly selected from among all eligible entries received from the beginning of the Game Period through the end of the applicable Bi-Weekly Sweepstakes Period. Non-winning entries from any Bi-Weekly Sweepstakes Period WILL roll over to subsequent Bi-Weekly Sweepstakes Periods. Then, on or about the Tuesday following the close of the Promotion (see Rule #3), one (1) Grand Prize winner will be randomly drawn from among all eligible entries in the Promotion received during the Game Period.  Limit one (1) Bi-Weekly Sweepstakes Prize per person during the entire Game Period.  Bi-Weekly Sweepstakes Prize winners remain eligible to win the Grand Prize.

6. PRIZES: See below for all prize details and their associated Approximate Retail Values (each an “ARV”).

INSTANT WIN PRIZES: All Instant Win Prizes will be awarded randomly via the Instant Win Game throughout the entire Game Period. Instant win weekly prizes are detailed below in the prize chart. Winner is not allowed to select his/her prize.

Instant Win Prizes – One Thousand Three Hundred and Seventy Five (1,375) Instant Win Prizes will be awarded via the Instant Win Game – Either ten or eleven 1^st  Prizes and Seventy 2^nd prizes will be awarded during each Weekly Instant Win Period, as shown in the chart below.  Each 1^st prize consists of a $100 Prepaid Card and each 2^nd prize consists of a $50 Prepaid Card. All Prepaid Cards are subject to the terms, conditions and restrictions as printed on the Card. The specific Prepaid card issuer could vary throughout the Game Period, at Sponsor’s sole discretion/option.

Receiving Your Prepaid Card: Prepaid Card winners will receive their Card via mail to the address provided during the winner confirmation process. Use your Mastercard^® Prepaid Card anywhere Mastercard debit cards are accepted in the U.S. The Card may not be used at any merchant, including internet and mail or telephone order merchants, outside of the U.S. Card is issued by The Bancorp Bank, Member FDIC, pursuant to a license from Mastercard U.S.A. Inc. This is not a gift card. Prepaid Cards do expire. Pay close attention to the expiration date printed on the front of the Card. Card usage terms are governed by the Cardholder Agreement, and some fees may apply. The Bancorp Bank does not endorse or sponsor, and is not affiliated in any way with this Promotion.

Nine (9) Bi-Weekly Sweepstakes Prizes – One (1) Bi-Weekly Sweepstakes prize winner will be selected following each of the nine Bi-Weekly Sweepstakes Periods above, for a total of nine Bi-Weekly Sweepstakes prize winners for the entire Promotion.  Each Bi-Weekly Sweepstakes prize consists of a Concert Experience awarded in the form of a $2,000 voucher to Ticketmaster/Live Nation, and a check for $6,000 to be spent at Winner’s sole discretion for airfare, hotel, ground transportation, etc. OR a cash equivalent of $8,000. The choice between the Concert Experience OR the Cash Equivalent is at winner’s sole discretion. ARV: $8,000.00. If a Bi-Weekly Sweepstakes Prize winner elects the Concert Experience, that winner is solely responsible for selecting the concert, acquiring the tickets, arranging travel, and any other logistics or costs associated with attending the selected concert. Winner must complete and return a prize selection form with the other required documents during confirmation, which selection may not be changed.

One (1) Sweepstakes Grand Prize – One (1) Grand Prize will be awarded via a random drawing from among all eligible entries received throughout the Promotion (see Rule #3). The Grand Prize will be $50,000 awarded in the form of a $50,000 check. Total ARV Grand Prize: $50,000.00.                                       

Winner must accept each Prize as stated by Sponsor, or prize may be forfeited. Any difference between the actual value of the prize and the approximate retail value set forth in these Official Rules may not be claimed and will not be awarded. Prize Winners may not substitute, assign or transfer a prize prior to award or redeem a non-cash prize for cash. Sponsor reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value, at its sole discretion. Unclaimed Instant Win Prizes will not be awarded. Prizes are awarded "as is" with no warranty or guarantee, either expressed or implied by Sponsor. Use of any prize is at the prize winner’s risk. Neither Sponsor nor the Promotion Parties make any representations or warranties whatsoever regarding the prizes offered in the Promotion. The only applicable warranty is the manufacturer’s standard written warranty included in the prize packaging or otherwise communicated to winner (if any).

Odds of winning a Bi-Weekly Sweepstakes Prize depend on the total number of eligible entries that are received up until the end of each applicable Bi-Weekly Sweepstakes Period. The odds of winning the Grand Prize depend on the total number of eligible entries received during the entire Game Period. Odds of winning an Instant Win Prize depend on whether or not your eligible Play corresponds to a randomly preselected winning time. Total Approximate Retail Value (ARV) of all Instant Win Prizes offered is $78,000. Total ARV of all Bi-Weekly Sweepstakes Prizes is $72,000. Total ARV of Grand Prize is $50,000. Total ARV of all prizes in this Promotion is $200,000.

Limit two (2) Instant Win Prizes per person/Username per Instant Win Weekly period (for a maximum of thirty-four (34) Instant Win Prizes per person) throughout the entire Game Period. Limit one (1) Bi-Weekly Sweepstakes Prize per person/Username for the entire Game Period. Instant Win Prize winners remain eligible to win a Bi-Weekly Sweepstakes Prizes and the Grand Prize.  Bi-Weekly Sweepstakes Prize winners also remain eligible to win Instant Win Prizes and the Grand Prize, subject to the limitations above.

7. GENERAL CONDITIONS: By participating in the Promotion, (a) entrants agree that Sponsor and Promotion Parties and all of their respective officers, directors, employees, representatives and agents are indemnified, released and will be held harmless by entrants from any and all liability, including liability for any damages, injuries or losses of any kind to person(s), including death, or property, arising directly or indirectly from the acceptance, possession, misuse or use of a prize or his/her participation in this Promotion or any Promotion-related activity; and (b) winners grant (and agree to confirm such grant in writing promptly upon request) to Sponsor and those acting under Sponsor's authority the right to the use of his/her name, photograph, likeness, voice, image, statements and biographical information at any time or times for advertising, trade, publicity and promotional purposes (including the advertising and promotion of tobacco products) in any media now known or hereafter discovered, worldwide and on the World Wide Web, without review, notification, approval or additional compensation, unless prohibited by law. All winners are subject to age verification and confirmation that they meet the eligibility criteria set forth in Rule #1. An entrant is not a winner of any prize, even if a prize-winning message or any other aspect of the Promotion should so indicate, unless and until the entrant’s eligibility and the potential winning Play has been verified, in the sole discretion of the Sponsor. Screen shots or other evidence of winning will not be accepted in lieu of Sponsor’s validation process.

Instant Win Prize Winners must follow prompts to provide a valid mailing address in order to claim their Instant Win Prize. Prizes cannot be shipped to a PO Box. Sponsor is not responsible for incomplete, inaccurate, or invalid mailing addresses. Returned prizes will not be awarded.  Sponsor will not replace lost or stolen Prepaid Cards.

Potential Bi-Weekly Sweepstakes Prize winners and the potential Grand Prize winner will be notified by e-mail at the e-mail address associated with potential winner’s Website account within five (5) business days of the Drawing. All potential Sweepstakes winners must sign and return an Affidavit of Eligibility and Liability Release, an IRS form W-9, and, where lawful, a Publicity Release, and Bi-Weekly Sweepstakes Prize winners must also complete and return a prize selection form within seven (7) days of notification in order to claim the prize.  If an e-mail notification is returned as undeliverable, or if all the signed documentation is not received within the designated time frame, or if a potential winner is determined to be ineligible or to have violated any provision in these Official Rules, then that potential winner will be disqualified and an alternate winner will be selected in a random drawing from among remaining eligible entries for the applicable Period and notified in accordance with these Official Rules.  Sponsor reserves the right not to award a Sweepstakes prize if it is unable to confirm a winner for a particular prize after three attempts.   

If and when a potential Instant Win Prize winner would receive an Instant Win Prize that would result in that individual receiving prizes with a total value of $600 or more in a single calendar year, that potential Instant Win Prize winner will be notified via e-mail at the e-mail address associated with potential winner’s Website account and will be required to complete, sign and return an Affidavit of Eligibility and Liability Release, an IRS Form W-9 and, where lawful, a Publicity Release within seven (7) days of notification in order to claim that prize. If an e-mail notification is returned as undeliverable, or if the signed documentation is not received within the designated time frame, or if a potential winner is determined to be ineligible or to have violated any provision in these in these Official Rules, then that potential winner will be disqualified and that Instant Win Prize will not be awarded.

All prizes will be awarded via email or mail at the mailing address provided in the confirmation process within four (4) to eight (8) weeks of winner verification. Prizes cannot be shipped to a PO Box. Returned prizes will not be awarded.

Sponsor is not responsible for any change of email address, mailing address and/or telephone number of entrants. Reporting and payment of federal, state and local income and other taxes on the prizes, if any, are solely the responsibility of each winner. Sponsor will issue a 1099 in the amount of $50,000 plus the value of any Instant Win or Bi-Weekly Prizes won to the Grand Prize winner at the appropriate time. Sponsor will issue a 1099 in the amount of $8,000 plus the value of any Instant Win Prizes won to each Bi-Weekly Sweepstakes Prize winner at the appropriate time. Sponsor will issue a 1099 in the amount of the total value of prizes won by any Instant Win Prize winner whose total winnings exceeded $600 in a calendar year at the appropriate time. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

8. LIABILITY LIMITATIONS: Sponsor and Promotion Parties are not responsible for lost, late, stolen, misdirected, or non-delivered Plays or emails, mail, or other communications, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider, Website or other connections availability (including, without limitation, a Sponsor update to the Website that results in the Website becoming unavailable or otherwise disrupted for a period of time), accessibility or traffic congestion, miscommunications, or failed computer, network, telephone, satellite, cable hardware, software or lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network, or the incorrect or inaccurate capture of Plays or other information or the failure to capture or the loss of any such information. Sponsor, its agencies, Web masters/suppliers, vendors and contractors are not responsible for any incorrect or inaccurate information, whether caused by Website users, or by any equipment or programming associated with or utilized in this Promotion and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of Website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with the operation of the Promotion or Website, to be acting in violation of the terms of the Website or to be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Sponsor, its agencies, and Web masters/suppliers are not responsible for injury or damage to entrant's or any other person's computer or other device related to or resulting from participating in this Promotion or downloading or copying materials from or use of the Website. If, for any reason, the Promotion is not capable of running as planned by reason of infection by computer virus, worms, bugs, tampering, hacking, unauthorized intervention, fraud, technical failures or any other causes which, in the sole opinion of the Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Promotion and randomly determine winners from eligible, non-suspect Plays received prior to action taken, or as otherwise deemed fair and equitable by Sponsor.  If you use a mobile device to participate in the Promotion, standard data charges may apply from your carrier.

If due to a computer programming or other error, more entrants are notified and/or prizes are claimed than intended to be awarded according to Rule #6, prizes will be awarded in a random drawing from among all valid prize claims received. Inclusion in such drawing shall be entrant’s sole and exclusive remedy under the circumstances. If a drawing is required, it will be conducted by the Administrator of the Promotion who is independent from Sponsor and whose decisions shall be final. In no event will Sponsor be liable to award more than the stated number of prizes in Rule #6. All potentially winning Plays are subject to verification at the sole discretion of the Sponsor. In the event of an identity dispute, the eligible person to whom the Username was issued by the Sponsor will be deemed to be the entrant and must comply with these Official Rules. Liability for defective Plays is limited to another Play, if possible. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR PROMOTION PARTIES’ NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.

IN NO EVENT WILL SPONSOR OR PROMOTION PARTIES OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE PROMOTION INTERNET SITE OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID SITE. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THIS SITE IS PROVIDED “AS IS,” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE RIGHT IS RESERVED TO SEEK DAMAGES TO THE FULLEST EXTENT OF THE LAW.

Any Promotion materials including, without limitation, the offer, the Abbreviated Rules, these Official Rules, advertising and promotional materials and announcement of winners containing production, printing or typographical errors or obtained outside authorized, legitimate channels are automatically void; and the liability of Sponsor, if any, is limited to the replacement of such materials, and entrant, by participating, releases Sponsor, its parent, subsidiaries, advertising and promotion agencies, the Promotion’s Administrator and their respective officers, directors, employees and agents from any and all losses, claims or damages that may result therefrom. Any inconsistencies between any advertising or other promotional announcements, FAQs or an abbreviated form of the Official Rules and these Official Rules shall be resolved in favor of these Official Rules.

9. BINDING ARBITRATION: Any and all disputes, controversies or claims arising out of or relating to this Promotion shall be settled by binding arbitration in a location determined by the arbitrator as set forth herein (provided that such location is reasonably convenient for claimant), or at such other location as may be mutually agreed upon by the parties, in accordance with the procedural rules for commercial disputes set forth in the Comprehensive Arbitration Rules and Procedures of JAMS (“JAMS Rules and Procedures”) then prevailing, and judgment upon the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof. The arbitrator shall be selected pursuant to the JAMS Rules and Procedures. The arbitrator shall apply North Carolina law consistent with the Federal Arbitration Act and applicable statutes of limitations, and shall honor claims of privilege recognized at law. If any part of this arbitration provision is deemed to be invalid, unenforceable or illegal (other than that claims will not be arbitrated on a class or representative basis), or otherwise conflicts with the rules and procedures established by JAMS, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein. If, however, the portion that is deemed invalid, unenforceable or illegal is that claims will not be arbitrated on a class or representative basis, then the entirety of this arbitration provision shall be null and void, and neither claimant nor Sponsor shall be entitled to arbitrate their dispute. Upon filing a demand for arbitration, all parties to such arbitration shall have the right of discovery, which discovery shall be completed within sixty days after the demand for arbitration is made, unless further extended by mutual agreement of the parties. THE ARBITRATION OF DISPUTES PURSUANT TO THIS PARAGRAPH SHALL BE IN THE ENTRANT’S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED. DO NOT ENTER THIS PROMOTION IF YOU DO NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL RULES.

BY PARTICIPATING IN SPONSOR’S PROMOTION, EACH ENTRANT AND PRIZE WINNER AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (1) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE PROMOTION, OR ANY PRIZE AWARDED, WILL BE RESOLVED INDIVIDUALLY THROUGH BINDING ARBITRATION AS SET FORTH ABOVE, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (2) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY), BUT IN NO EVENT WILL ATTORNEYS' FEES BE AWARDED OR RECOVERABLE; (3) UNDER NO CIRCUMSTANCES WILL ANY ENTRANT OR PRIZE WINNER BE PERMITTED TO OBTAIN ANY AWARD FOR, AND ENTRANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES OTHER THAN ACTUAL OUT OF POCKET EXPENSES, AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (4) ENTRANT AND PRIZE WINNER'S REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND ENTRANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO EVERY ENTRANT.

10. GOVERNING LAW & JURISDICTION: These Official Rules and the Promotion are governed by US law and are subject to all applicable federal, state and local laws and regulations. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of North Carolina, U.S.A., without giving effect to any conflict of laws or choice of law rules or provisions that would cause the application of the laws of any jurisdiction other than the State of North Carolina, and any matters or proceedings which are not subject to arbitration as set forth in Rule #9 of these Official Rules and/or for entering any judgment on an arbitration award, shall take place in the State of North Carolina, in the City of Winston-Salem.

11. WINNERS’ LIST: To obtain a list of winners, mail your name and address on a first-class, self-addressed stamped envelope to: Lucky Strike Roll & Rock Instant Win and Sweepstakes Winners’ List, 1105 SE 8^th Street, Grand Rapids, MN 55744 for receipt by October 30, 2024. Do not send any other correspondence to this address. Winners’ Lists will be mailed within six to eight weeks after all winners have been determined and verified.

SPONSOR: R.J. Reynolds Tobacco Company, 401 N. Main Street, Winston-Salem, NC 27101.

Administrator:  Arrowhead Promotion & Fulfillment Co., Inc., 1105 SE 8^th Street, Grand Rapids, MN 55744.

The trademarks identifying the prizes are the property of their respective owners who are neither sponsors of nor affiliated with this Promotion. Actual appearance and features of prizes may vary from those depicted..